Marketing Communication Report on EasyJet Essay

Marketing Communication Report on EasyJet - Essay Example Situation Analysis behind the Economic Status of EasyJet Airline Company Established back in 1995, EasyJet Airline Company Limited is a British airline company that operates domestic and international flight services on 387 routes in Europe and North African airports (Sager). As a result of the increase in demand for low-cost flights due to globalization, it becomes a challenged for most of the airline companies to develop strategic ways that will enable them to offer its target passengers a more competitive price on top of outstanding customer service. In line with this, EasyJet offers the public with low-cost flight services by continuously acquiring other airline companies like Go and GB Airways (BBC News a & b). EasyJet’s decision to acquire other airline companies does not only increase the number of routes wherein EasyJet airplanes could take-off and land (BBC News a). Aside from giving EasyJet Airline Company the opportunity to enjoy the benefit of economies of scale, this particular business expansion strategy could also immediately increase EasyJet’s existing customer base by serving some of the loyal customers of its past and currently acquired airline companies. Marketing communication strategies such as advertising plays a crucial role in attracting more customers to patronize the flight services offered by EasyJet. In line with this, EasyJet is more interested on the corporate business travellers as its target customers more than those individuals who are travelling for leisure purposes (EasyJet a; Perrett).

Program Planning, Research, and Evaluation Research Paper

Program Planning, , and Evaluation - Research Paper Example The disease shows various signs and symptoms that constitute hot flushes, breathlessness, restless legs, headaches, nausea, vertigo, abdominal pains, dry mouth, hyperventilation and palpitations. In a case, for example, students experience various anxieties resulting from their academic interactions (Cassady, 2010). In real sense, students’ assessment in particular areas of educational field results to the beginning of educational anxiety that hampers their potential to achieve success in a particular field. 3 Anxiety illness is partially passed on from parents. Several researches prove that high emotional, strung and nervous is experienced throughout a family. A perfect example is that sixty percent of children whose parents experience anxiety develop an inhibited temperament and fear (Coon, Mitterer, Talbot & Vanchella, 2010). These children have a character that is wary and irritable when young and when they become toddlers they are fearful and shy. When they enroll in the elementary they are often cautious and quiet and when they are adults they are at high possibility of anxiety difficulties for example panic attacks (p. 486). 3 This community needs the health promotion program because there is a possibility of anxiety illnesses in girls during adolescence. According to Weiner (2003), studies confirm that African American girls suffer from a higher number of anxieties (p. 40). An anxiety disorder is caused by integrating environmental and biological factors. Most families in Everett are poor which would then imply that their children can develop anxiety disorder resulting from state of poverty. 4 This health promotion program will be developed in conjunction with Everett Community Health Partnership (ECHP). The mission of ECHP is to enhance health and the standard of life of the community of Everett by generating chances for